Terre Haute, affectionately known as “Terredise,” has become one of Indiana’s most compelling tourism destinations, and Dr. Karen Dyer, Executive Director of the TH Convention and Visitors Bureau, explores the key factors driving Vigo County’s rise in the state’s tourism rankings. Topics include the region’s thriving events scene, standout attractions, the economic impact of tourism spending, and the area’s innovative development projects and strategic tax structure. Terre Haute’s unique blend of community vision and hospitality is shaping its future as an Indiana tourism destination.